展會(huì)簡(jiǎn)介
展會(huì)名稱(chēng)：中國(guó)國(guó)際品牌授權(quán)展覽會(huì)
時(shí)間：2024年10月16-18日
地點(diǎn)：上海新國(guó)際博覽中心
屆數(shù)：第十七屆
同期舉辦：CKE中國(guó)嬰童用品展、CTE中國(guó)玩具展、CPE中國(guó)幼教展
觀眾：90000+名
觀眾類(lèi)別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品
禮贈(zèng)品、美容日化、電子消費(fèi)品及主題空間等全領(lǐng)域。
1、關(guān)于中國(guó)授權(quán)展 | Profile
Why China?
據(jù)《2020中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書(shū)》統(tǒng)計(jì)，2019年中國(guó)年度授權(quán)商品零售額達(dá)992億元，同比增長(zhǎng)15.9%。
2019年中國(guó)年度授權(quán)金為38.2億元。中國(guó)是全球授權(quán)行業(yè)增速最快的市場(chǎng)之一，其規(guī)模穩(wěn)居全球第五，僅次于美國(guó)、英國(guó)、日本和德國(guó)，發(fā)展?jié)摿涂臻g巨大。
According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.
China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.
Why China Licensing Expo?
CLE中國(guó)授權(quán)展是中國(guó)商務(wù)部批準(zhǔn)的唯一以“中國(guó)”字頭命名的授權(quán)展，由中國(guó)玩具和嬰童用品協(xié)會(huì)主辦。CLE中國(guó)授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模最大、行業(yè)影響力、權(quán)威性和專(zhuān)業(yè)性的國(guó)際化商貿(mào)平臺(tái)。
The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.
線上“IP365X”對(duì)接平臺(tái)由中國(guó)玩具和嬰童用品協(xié)會(huì)品牌授權(quán)專(zhuān)委會(huì)主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對(duì)接平臺(tái)。IP365X平臺(tái)除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源，發(fā)現(xiàn)潛在合作客戶，對(duì)接合作需求。此外，IP365X還聯(lián)合數(shù)十家國(guó)家級(jí)行業(yè)協(xié)會(huì)宣傳推廣IP，進(jìn)行線上線下邀約配對(duì)，推動(dòng)IP與被授權(quán)企業(yè)之間的商業(yè)對(duì)接。
“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。
2）IP授權(quán)生態(tài)圈賦能計(jì)劃 | China Licensing Ecosystem
IP授 權(quán) 生 態(tài) 圈 賦 能 計(jì) 劃 于2019年 由 中玩 協(xié) 品 牌 授 權(quán) 專(zhuān) 委 會(huì) 發(fā) 起，與26家 國(guó) 家 級(jí) 行業(yè) 協(xié) 會(huì) 和 重 點(diǎn) 被 授 權(quán) 行 業(yè) 展 會(huì) 主 辦 方 戰(zhàn) 略 合作，培育市場(chǎng)的同時(shí)打通整個(gè)授權(quán)生態(tài)系統(tǒng)。2021年的IP授權(quán)生態(tài)圈賦能計(jì)劃將與多個(gè)被授權(quán)重點(diǎn)行業(yè)展會(huì)相結(jié)合，包括廣州美博會(huì)、成都糖酒會(huì)、中國(guó)（上海）文化會(huì)、中國(guó)（上海）百貨會(huì)等貫穿整年重點(diǎn)被授權(quán)行業(yè)頭部展會(huì)。
In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.
3）品牌授權(quán)行業(yè)人才培訓(xùn) | Professional Talents Training Programs
-文旅部數(shù)字文化產(chǎn)業(yè)研修班 China National Training Program on Licensing
-中國(guó)品牌授權(quán)精英學(xué)院（線上+線下） China Licensing Professional Academy:Online and Offline
-國(guó)家文博體系品牌授權(quán)業(yè)務(wù)交流培訓(xùn) Licensing Training Program for Chinese Museums
-品牌授權(quán)學(xué)院校友會(huì) Brand Licensing Academy Alumni Association
4）《中國(guó)品牌授權(quán)年度行業(yè)白皮書(shū)》 | China Licensing Industry Report
中玩協(xié)品牌授權(quán)專(zhuān)委會(huì)連續(xù)四年發(fā)布《中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書(shū)》指導(dǎo)行業(yè)發(fā)展。本白皮書(shū)也是全球唯一一份針對(duì)中國(guó)品牌授權(quán)行業(yè)發(fā)展的專(zhuān)業(yè)報(bào)告。白皮書(shū)從我國(guó)授權(quán)商、被授權(quán)商、渠道、生態(tài)圈、消費(fèi)者市場(chǎng)、授權(quán)產(chǎn)品質(zhì)量狀況、授權(quán)行業(yè)發(fā)展現(xiàn)狀及趨勢(shì)等多個(gè)角度，全面專(zhuān)業(yè)地對(duì)我國(guó)授權(quán)行業(yè)發(fā)展進(jìn)行了細(xì)致的調(diào)研分析，推動(dòng)我國(guó)授權(quán)行業(yè)的健康長(zhǎng)期發(fā)展。
To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.
3、專(zhuān)業(yè)化邀請(qǐng)推動(dòng)企業(yè)高質(zhì)量發(fā)展
全渠道精準(zhǔn)定向邀請(qǐng)
呼叫中心電話邀約，超75,000名專(zhuān)業(yè)人士到場(chǎng)；
每月EDM300,000+封，觸達(dá)各行業(yè)被授權(quán)企業(yè)；
特邀地方協(xié)會(huì)/商會(huì)、商超連鎖店、行業(yè)媒體200+家，組織展團(tuán)參觀；
全年主流展覽會(huì)、主題活動(dòng)推廣，覆蓋30+萬(wàn)人
聯(lián)合全球20家國(guó)際協(xié)會(huì)/組織機(jī)構(gòu)組團(tuán)，超過(guò)30家國(guó)際媒體全年不間斷報(bào)道展會(huì)新聞。
